Whittard of Chelsea
Reinvigorating an old English Tradition to bring Down Under
Whittard of Chelsea are retail distributors specialising in fine loose leaf tea and coffee products established in England in the 1880’s. The objective of this flagship store in Gordon was to adapt the brand to suit an Australian market without compromising the traditional product image. The finishes and graphics reinterpret the traditional aspects while evoking a contemporary Australian atmosphere. The warm oak timber married with the bold innovative graphics reflects the merging of the new and traditional.