‘Generation Alpha’ Launch 2021
Understanding our youngest Generation.
NBRS are pleased to support the launch of the latest book by McCrindle Research partners Mark McCrindle and Ashley Fell, ‘Generation Alpha’. Giving us excellent insight into the youngest generation, ‘Generation Alpha’, the book touches on understanding and empowering this generation, getting education right, the future of work and more.
NBRS’ largest architecture studio is the Education Studio, designing learning environments for students ranging from pre-school to university. We were pleased to be asked to contribute to ‘Generation Alpha’, speaking to creating new classrooms for new teaching styles. Senior Architect in the Education Studio, Melanie Karaca, touched on creating flexible learning spaces that support collaborative teaching and integrated technology. Melanie discusses how the spaces are now designed so students can navigate their own environment, and take responsibility for their own learning, rather than being controlled from an authority figure.
We value working alongside social research firm, McCrindle to help us understand our different clients’ needs, to ensure we are creating environments that are fit for purpose and are designed with longevity in mind. At NBRS our purpose is to design environments that are life changing, and our aim is to integrate as much research and knowledge into that process as possible to ensure we are not just creating a usable space, but a space that is enriching and impacting lives in a positive way.
While we have been grateful to add some insight into ‘Generation Alpha’, we have found it a fantastic tool for understanding the future, through our people. Congratulations to Mark and Ashley for their observations, that will help us shape the future for us and others. For further information on creating learning spaces in 2021 and beyond, please contact our Education Studio Principals, Jonathan West or Macella Salzmann. For further information on NBRS Architecture, our other studios and research initiatives, please contact James Ward.